What price loyalty?

It’s never easy when you know in your heart that it’s time to call time on a relationship.

When it all starts off mutually exciting and there’s an air of anticipation; then the annoying habits and irritations begin to surface that make you question your compatibility; then you realise that actually you’ve drifted apart and only one of you is benefiting from the juncture; it’s time to call it a day and move on.

I’ve said it a few times before that our business is organic and that relationships are forged, developed and forgotten all in the blink of an eye. We’ve reached a decision about one of our relationships and it’s with some regret that we say goodbye to CAMRA.

In a way they did it at their AGM on 21st April 2018 by rejecting change.

Before their historic vote to reject a majority 72% in favour of change, we had decided a few weeks ago to stop offering the voluntary CAMRA discount on pints of cask ale. Instead, we will be introducing a loyalty scheme that rewards anyone who wishes to participate and this is formal notice that it will replace the CAMRA 30p discount as of the 1st of May (details of which will be made public via our mail out list initially and then in The Wight Bear).

Sometimes people make decisions they later regret. We try and make decisions we can justify and be accountable for. If anyone wishes to challenge me/us on anything we have ever done concerning The Wight Bear then my/our door is firmly wedged open for discussion. This decision is based on where we see the Independent and craft brewing industry going and it is not focused on the past.

So long CAMRA; it was fun while it lasted.

David.

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Sean Barker - SB Marketing

Marketing Consultant, Graphic Designer, Squarespace Website Developer.